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Author JoAnneh Nagler presents Ketchupedia's first Workshop on How to Launch Your Book Aug 3rd

Updated: Aug 29, 2022

This Tuesday, August 3rd at 6:30 Central our first online class sponsored by Ketchupedia, our outreach to writers. You are invited.

Does the thought of having to promote your upcoming or newly-released book make you want to run, scream, or take a fast flight, never to return? Would you rather scrub your grout, clean grime off your hubcaps, dust every baseboard in your house than face the prospect of figuring out how to do your own PR?

You’re not alone. Most of us writers feel exactly the same way. We're left to figure out how to get the word out about our precious new literary creation without any guidelines, direction or help from anyone. We’re just expected to promote it. How?

Some of us have been told that the way to “sell” is to—somehow—get a million Twitter and Insta followers, and post twenty-eight times a day. (Ha! When would have time to write? For that matter, when would have time to live?) For those of us who have taken a stab at that approach, we know that it doesn’t necessarily turn into on-the-earth sales. Or, maybe we’ve taken our publisher’s advice and tried to get a podcast going—I’ve been told by one publisher, “Why don’t you just get 500,000 subscribers, and then we’ll talk”—yikes! Really? –or, possibly we’ve been given an insurmountable list of PR outlets to tackle, and all that’s happened after trying is we’ve come out the other side exhausted and angry.

We’re going to change all of that. We’re going to streamline it, make it workable. In this course, you will learn simple strategies to promote your book—strategies that are easy on the soul. Things that won’t consume your life or require you to be some kind of social media guru. Things you can do easily and with the skills you already have. All you need to make this work is willingness to try. That’s it.

So what really works? What can a reasonably committed author do to promote their writing these days? And, if we’re working with a big or boutique publisher, or lucky enough to work with a small press (like Flying Ketchup Press) who offers hands-on editorial and development help, what can we do to get our work seen and heard by our audiences and make sure we support the publishing process, too?

We’ll cover all the outlets: reviewers, author websites, radio, regional and local TV, social sites, magazines, contests, awards, Amazon author pages, book sites, and more—and most importantly, we’ll talk about what’s the best use of our time (and what’s not), what not to waste our time on, how to whittle it all down to minutes a day, and where the fun parts are. (Yes, there are fun parts!)

JoAnneh Nagler is the author of three nonfiction books including Naked Marriage (Skyhorse Publishing); How to Be an Artist Without Losing Your Mind, Your Shirt, or Your Creative Compass (W.W. Norton); and The Debt-Free Spending Plan (Harper-Collins), two of which were Amazon Top-100 titles. Her books have been featured in The New York Times, Cosmopolitan, The Huffington Post, Essence Magazine, U.S. News and World Report, LiveStrong Magazine, and many more media outlets. Recently awarded the National League of PEN Women Achiever Award (2020), she wrote and directed the play Ruby and George in Love (Sonoma Arts Live Theatre Company), and composed two singer-songwriter albums, I Burn and Enraptured, available in all outlets. Her new short story collection Stay with Me, Wisconsin will be published in January 2022 by Coyote Point Press, and several stories have appeared in the literary journals New Haven Review, Glimmer Train, Mobius, and Gold Man Review. She is a founding member of The Pacific Coast Writer’s Collective and has just completed her first novel, Key West. Find more at

If you missed it, Enjoy an interview between author JoAnneh Nagler and editor, Polly Alice McCann, both painters, writers, and excited about short fiction and our new imprint Coyote Point Press to discuss why short stories are a gift for an artistic life.

JoAnneh: Polly, it’s so terrific to be speaking with you today. To jump right in, I know how much you revere the forms of poetry and short fiction, and fine art as well—so much so that you created Flying Ketchup Press four years ago to publish the work of artists, poets, and short story writers. Can you tell us how that passion prompted you to start a publishing company?

Polly: Well, first of all, I’m thrilled to have started something that’s so meaningful to me personally, as well as professionally—something that’s centered on artists and writers. Our culture is so full of messages that technology is meaningful; that money is; or that the acquiring of stuff is what denotes “accomplishment.”

JoAnneh: I feel like it’s about creating a pause in our lives, to stop and remember the delicacy and joy in being human. That’s what fiction, poetry, and art do for me—they make me remember how to be in touch with myself, with my heart and sensations.

Polly: That’s right. It’s not a head thing. It’s a heart thing. It’s a body thing. Maybe even a spirit thing.

JoAnneh: Very well said! So, talk to me a little bit about why you decided to create Flying Ketchup’s new fiction imprint, Coyote Point Press? And, I’m thrilled to say, my book of short stories, Stay with me, Wisconsin will be its first release, come January 2022.

Polly: There’s this thought in the publishing industry that short stories don’t sell well, that poetry doesn’t either. But what I really believe is happening is that the publishing world has gotten eaten up in a certain way by huge online conglomerates which now push the idea that a book has to be a huge seller in order to have value. But that’s not true. There are millions of books that are “evergreens”—they sell a little overtime—or, that need to be shared for smaller audiences. Midwest voices, diverse voices, new voices, and changing viewpoints. Story is the playground for seeing our culture change and grow to remind us of our hopes and dreams.

Polly: Celebrating short fiction is why we are launching Flying Ketchup Press, and now our fiction imprint, Coyote Point Press. It gave us our niche.

JoAnneh: About the value of stories, you mean? As something that’s unique in form and valuable to the heart. I like that.

Polly: Yes. I think the unique perspective of short stories, from an artist’s standpoint, is really revolutionary. The writing of short fiction has built up writers, inspired writers, created books, inspired novels, Lots of Netflix movies came from short stories. Some of our culture and our technology emerge from stories, like the word Robotics coined by Asimov when he entered a short story into a sci-fi magazine.

JoAnneh: I know! Stories are the raw material for eveyrhting. I'm thinking of the raw material for films, like Annie Proulx’s Brokeback Mountain and dozens of others. That’s very true. I used to work in ABC’s Movie of the Week division, and we worked with stories all the time. Sometimes—and you wouldn’t think this was true, but it was—it was the oral storytelling by the writer in front of the producer’s desk that sold the piece. It wasn’t the long-form, but the heart of the short form told in one sitting.

Polly: Yes. The short story form itself has real, intrinsic value—it’s a creative place where things get worked out on a platform that’s unlike anything else in literature. It allows the writer to play with elements that get the reader inside the protagonist very quickly—different from a novel—and then use sharp specificity and imagery to take us to a place we’ve never been. And that’s true of both heart and place: the short story is a mechanism for bright, bold, and delicate strokes, like a painter’s abstractions and figurative shapes, which give us the arc and persona of a character. What if we were only allowed to have mansions and not tiny homes and cabins and lofts and everything in between. Creativity comes in all sizes and sometimes smaller is better. We can allow more room for creativity. I want more room for writers, not less.

JoAnneh: So why Coyote Point Press? I sort of know the answer to this already [laughs], but our readers will want to know.

Polly: I found your stories, JoAnneh, from one of our contests, and I thought, “Hey, these stories are like little novellas—they have a beginning, middle, and end and they take me someplace real and true and compelling. They take me into the modern heart and the trials we all go through. But I feel happy and encouraged at the end. And besides that, they’re really good.”

JoAnneh: Thank you!

Polly: So, we talked at Ketchup about having a dedicated fiction imprint because we realized we’re going to want that—a place for excellent literary fiction that can get recognized for its own contribution and continue to do the hard work of inspiring writers, readers, and our culture. Right now we publish more sci-fi and fantasy and our work is for 14+ but we wanted an arm to reach out to more writers outside of fantasy.

JoAnneh: I think about that anecdote about Ray Carver. How, in the years when he was barely holding a job and had kids and was struggling with alcoholism, he’d go into the laundry room and write on top of the washing machine because that’s the only place he could get some privacy. And since he had so little time, the forms had to be short. And then he invented this short, sharp style of writing fiction that’s totally revered today. Richard Ford, John Cheever, Eudora Welty, Doris Lessing, Laurie Colwin.

Polly: Yes. And I love Ray Bradbury. He actually has some 400 short stories published. Why should writers be limited today to what they can share? More creativity the better. And there are all these forms of short stories. There’s not just one way to write them. We’ve talked about this, you and I, and I think that given our busy lives these days, short stories offer an important touchpoint to our emotional experiences. We’re not committing to a whole novel, but we’re getting in there—inside the heart—in a way that fits with our world experiences today in our fast-paced days. Stories are a way to ensure we get inside ourselves.

JoAnneh: I’m impressed with the model you set up for Coyote Point Press. It’s kind of brilliant. That, after my collection is published in January, I’ll get to edit the next collection for Coyote. I love this idea of art building upon itself and creating a community.

Polly: Yes if we just published two books a year we can't help solve the problem of too many writers and too few publishers and those with limited content. There's also the new problem of so much unedited work out there. There's a fine line to walk between, and this allows us more scope. Writers put so much onto the page, but we forget that being in writer’s groups and editing other writers’ work, and being a part of the process of writing, is just one side. Writers who spend their whole life in critique and never get published lose their creative vision. Imagine if we kept doctors in medical school forever but never let them practice. That is what the world is like for writers now but we have a chance to change that, to celebrate sharing good work, not holding people back. Small presses like our and Like Coyote Point Press can answer both issues at once. They can reach more diverse readers, they can inspire and share more writers' work.

JoAnneh: We become part of something bigger than just a solo writer in a room trying to get something down. We start to feel that our work is important spiritually; we’re sharing it with people who say, “Hey. This matters. This is a high calling.” We do that in my group, the Pacific Coast Writer’s Collective. We started it five years ago to help edit each other’s work, and it’s become this huge support for me.

Polly: Right. Exactly. And I want Coyote Point Press and Flying Ketchup to do the same thing for writers and artists.

JoAnneh: You’re doing it! I want to say something about the quality of your work, too. We’re in layout now on my book, and after having three books published by big publishers, I’m humbled and so grateful to see the care and artistry you put into your books.

Polly: It’s an evolving thing. I have a strong art ethic—I’m a painter as well—so composition is important to me. Keeping the eye interested on the page is important to me. And professionalism, of course. That’s central.

JoAnneh: I learned something years ago about professionalism. When we take our work out into the world and professionalize it, that’s when we get the best feedback. We learn whether we’re reaching people, and how we’re reaching them, and where we’re not and need to improve and adjust. We become editable. Meaning, we don’t cringe at the editing process. We know it makes us better.

Polly: I think short stories give writers that opportunity. To work things out in a shorter form. To invent things that don’t exist and play with them, like clay on a slab. We want the chance to shape it. Isaac Sometimes the novel is about posterity and character, but the short story is where we play with ideas. And of course, I want that with the highest possible quality of literature.

JoAnneh: I agree. Not all readers want to read a long-form novel, and if the novel has a sequel, I can sometimes feel like it has too-long of a completion arc.

Polly: Right. Like in a diner, if you never got your dessert or your beverage, you’d be pissed. Sometimes just being able to finish something well-written in one sitting is the value. So Coyote Point Press is devoted to that kind of release. Stories are perfect microcosms, and when the writer has mastered them, they seem effortless—entire mood shifts happen in micro-scenes, in a few sentences—impossibly tight arcs that offer room for the reader’s imagination.

JoAnneh: Sometimes for me, I feel more present and alive because I read the story faster than a novel, and I’m more of a participant. The story enters me more quickly and sticks with me longer. I love novels, and I have favorites—the best, for me, are the interior voice-driven ones, when I walk with what’s happening in the protagonist’s heart, set against what’s happening in the character’s outside world, and it becomes like walking around in my own head. I suppose that’s really why I prefer first-person point of view, too. That’s what stories do for me. I get in them and hear the voice of the person who’s telling it. When I’m writing, it’s really like the characters are talking right to me, as I’m taking down the sentences.

Polly: I feel that when I’m reading your work. It’s personal, it’s close, it’s real. There’s something else. I think there are so many dark and desperate themes in short fiction now, and each has its place, for sure. But there’s got to be some things that are lovely—complete and finished arcs that may take us through some kind of hardship the character is facing, like in your stories—but then leave us with a feeling of hopefulness at the end of reading them. Yes, there’s questioning and loss and even despair sometimes, but your characters find their way in some compelling arc that lets me walk out into the world and feel uplifted. And that’s no little accomplishment.

JoAnneh: I tried with every ounce of my being to get that on the page, so I’m thrilled to hear you say that. We’ve all had really hard times, and many of us had really rough childhoods or relationships, so as adult readers I want us to feel like what we’re going through leads us someplace truer and stronger and full of compassion.

Polly: You did that in every story.

JoAnneh: Thank you! I put one of poet Charlie Smith’s lines in my last story in the Stay with Me, Wisconsin collection, in the piece called Kewaskum. The character is young, just twenty, and he has been trying for four years to get over his parents’ death in a car crash. He says that the only thing that helped him was a line from Smith’s poem that reads, “The way out is through. "I think short stories have that power. To help us get through and find the beauty in being human, even with all of the crap that life serves up."

Polly: Yes.

JoAnneh: Do you want to say something about the sensual nature of the stories? I took a lot of heat in my writers’ groups for crafting the sensual scenes so vividly!

Polly: I’m billing them on the front cover as “Sensual Short Fiction.” I think it’s important that we don’t block out that part of our adulthood—that what makes us distinct from our childhood selves is that we have the capacity to be intimate, and I think that needs to show up in fiction in a real way. In a way that doesn’t make us cringe, surely, but envelopes us in the feeling of what it is to be skin to skin with another human being and what that engenders in heart, body, mind, and our complex life choices.

JoAnneh: I’m right with you. I read a lot, and contemporary writers do write about sex and sensuality freely, but I’m after something more. I want the reader to be drawn in by the compelling nature of intimacy. The times it’s terrible, the times everything falls apart, the times it’s ticking our clocks, the times it’s an experience of elation. That’s what I reach for in all of the writing, actually.

Polly: A good author and good craft—and good editing, if I do say so myself—

JoAnneh: You should say that! You’re a terrific editor. I had some of the best times of my writing life working with you on these stories.

Polly: Thank you. Well, good craft helps us hold t

he messages and imagery even more. I keep seeing pieces of it—in your Claire Rose story, the thin line of loss and the way back to aliveness; the couple in Asa at the Foundry who is struggling with the danger of what he’s doing inside this metal plant and her angst trying to find a job to get him out; the Shelby character in Doggie Stay who can't find the right partner because she doesn't trust herself—these are all emotions that I have from my own life. When a writer weaves a story with vivid plot and scene and setting and then adds irreverent, sensitive characters, they become part of me. They give me empathy. I see places in my own life where I am like them, and though that character may be so different from me on the outside, the interior world of walking with them helps me face the differences and challenges inside myself and with other people. You did that.

JoAnneh: Wow. That’s terrific praise. It makes me want to cry! That’s what I want as an author. It’s a gift to hear it said out loud. Thank you, Polly. So, we’re almost out of time, would you like to give us the specifics?

Polly: Sure! Coyote Point Press will publish your book, JoAnneh Nagler’s Stay with Me, Wisconsin in January of 2022—just a few months away. And feel free to go the Flying Ketchup Press website and check out our other works. We have an active newsletter with interviews and links to podcasts and blogs, with lots of topics on the creative process. You can find us at

Coyote Point Press is the literary fiction imprint of Flying Ketchup Press, publishing short stories of the highest caliber. We believe in exceptional fiction that pushes the boundaries of genres and spans emotional landscapes, taking readers behind the masks and under the skin of our evocative, complicated and frail humanity. Our stories will thrill and awaken your heart with bouts of passion, fury, and pleasure; tenderness, hope, and joy; and most importantly, to every sensual moment that makes us feel fully human and alive.


Flying Ketchup Press ® grassroots and artist-run, we are a trademarked small press in Kansas City using traditional and hybrid publishing formats established to develop new and diverse voices in poetry and short story. Our dream is to salvage lost treasure troves of written and illustrated work-- to create worlds of wonder and delight; to share stories.

Maybe yours.

Make friends with your inner editor. Just a dash.

You can find us at Home | Flying Ketchup Press


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